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By: Kalpesh Patel

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Mintel - A global consumer, product and market research company that creates “Beauty Innovation Forecasts” every year, has come out with what he says will be the beauty trends for 2010. So, what Mintel say we’ll see more of? It appears that next year will be full of following things.

#Products that claim to enhance psychological well-being
#A new result-oriented focus on natural and organic products
#More formulations that claim to guard skin from environmental aggressors
#More skin treatments using bio-chemicals claiming to have similar results as Botox and supplementary cosmetic procedures.

The only thing is - many of these trends have been in the market for a while. Furthermore, most products are that quickly climb to success go out with a groundswell of support from real consumers, not market forecasts from on high. What do you think of top-down predictions like this? Can anyone really predict what you’ll be thrilled about, or is it more complicated than that?

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