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By: Elmo Fuse
What you want to do is amass a large number of buying keywords and phrases that actually make sales. Once you have a good amount, then hit your Pay-Per-Click campaign with them. You want to use buying keywords on your Pay-Per-Click campaigns that really motivate people to want your product.

A sense of urgency in your ads is something that you have to create when you do this. You can also use the scarcity effect to your benefit. You will lose your customers forever, however, if you use these strategies in a non-legitimate manner.

Much information must be learned prior to using Pay-Per-Click on any platform and before creating any campaign. You might want to use cheaper secondary search engines, but click fraud runs rampant. You are probably safe using Google, Yahoo or Yahoo because click fraud is usually not possible on these networks. And also, depending upon your product or niche, different search engines convert better using Pay-Per-Click. What you need to do is test, log the results, and then modify what you do later on.

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