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Ronn Torossian is the CEO of 5WPR, one of the 15 largest PR firms in the US. Named to the "Ad Age" and "PR Week" 40 under 40 lists, he was a semi-finalist for the 2010 Ernst & Young Entrepreneur of the Year Award.(read
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An explanation of what your company should do to prepare for a crisis and what to do once one has already occurred.(read
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Many business owners have asked me, when should you send a news release to the media? If it’s newsworthy and if it’s useful to the reader send it out. But what is a newsworthy reason?(read
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Not all media releases are created equal. To get yours noticed, your business should use these techniques.(read
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It’s important that you choose a public relations company that you can trust to guide your company’s communications. Here are seven ways you can tell if you've selected the right public relations firm.(read
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Social media is a powerful tool in the digital age. Thus, many health care providers use a comprehensive healthcare social media strategy to help them increase brand awareness.(read
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A fully qualified firm that specializes in the field of consumer healthcare PR has to focus on their clients’ needs to be a success. This can be achieved through innovation and brand recognition.(read
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Health care PR corporations can help local medical offices stay in business. This can be achieved by promoting a good reputation.(read
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Many modern medical offices are employing a health care public relations firm to help them achieve their business goals. By highlighting an office’s successes, a health care public relations firm can prosper.(read
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