Submit Articles | Member Login | Top Authors | Most Popular Articles | Submission Guidelines | Categories | RSS Feeds See As RSS
 
 
   
Forgot Password?    New User?
 
Welcome to ActuaFreeArticles.com!

Articles Ľ Business Ľ Public-Relations >> View Article


By: Wes Upchurch
Iím often asked, when should you send a news release to the media? My response is always the same. If itís newsworthy and useful to the reader you should send it.

When determining the need to send out a news, there are many things to consider. There are no hard and fast rules, but as a public relations professional Iíve sent out hundreds of press releases over the last several years and the most important thing the remember is to make sure that the release will be of interest to the reader of the publication you are targeting and is newsworthy. If it doesnít fit these two criteria, youíre just wasting both your own and the editors time.

A well-crafted media release can accomplish many things for your company. It can be used to announce information to the public, your shareholders, your consumers and your competitors about your activities.

Because it can be difficult to determine whether or not something is newsworthy, I press release ideas|ideas for press releases}|developed this list of 25 news release ideas a scholarship Ė Scholarships bring opportunity to individuals who might not otherwise have the chance to go to school, which is why it always brings good PR along with it.|Announcing a contest or promotion Ė Who doesnít want to win something or get something for free?}
Host a seminar, class, or workshop Ė This is another great way to establish yourself as an expert in your field while educating the public with your message.
Opening or remodeling your exisiting office Ė Although it isnít major news, it helps position your business as moving upwards.
Other Media Appearances Ė If your business has been featured in a major television program or magazine, you can leverage the exposure for additional exposure. The media views mentions in other outlets as a measure of credibility, so let them know.
Announcement of new certifications received Ė Whether itís certification from the Green Building Council or ISO 9001 Certification, the third party approval shows how your company is improving itís existing practices.
Retirement of Longtime Employees Ė Retaining employees says a lot about the quality of a business and itís business practices, so you should let the public know about it.
Innovative use for your products Ė If your product helped someone out of a major bind, itís might be newsworthy. If they discovered new creative ways to use your product it allows you to feature the product in a new light.
Financial projections and forecasts Ė Releasing financial information about your company can demonstrate itís strength, an attractive attribute to investors.
Announce your public appearances Ė Whether itís an industry tradeshow or the county fair, your customers want to know where youíll be.

So youíve written your media release, but whatís next? How do you get your story in the hands of the media? {Should you submit the release yourself or hire a public relations firm|Can your business handle the media relations or should you hire a public relations {professional|specialist|firm? The following questions may help answer your question:

Are we getting the publicity we deserve?
Would additional media coverage increase the amount of business to our company?
Have we prepared an effective PR strategy that brings media coverage year round?
Does our competition an unfair amount of media coverage?
Have we prepared a press kit to give to journalists and interviewers with the necessary items? Are we able to keep this up-to-date?
Do we have the staff to handle media requests and effectively communicate our message with the media?

Letís begin by defining what a public relations firm is and what it does. Many people donít understand the difference between a Public Relations firm and a marketing firm or ad agency. A PR firm handles media relations. It is the interface between a company and the news media, focusing on the companyís reputation and image. A marketing firm, on the other hand, handles advertising placements or develops advertising messages and strategies.

The PR firm or specialist, often referred to as the publicist, will pitch journalists and editors on a story idea involving a business, idea or individual. The PR firm will attempt to match a story with a particular media outlet with respect to the interests the people who read, watch or listen to that particular outlet.

Many large companies handle their public relations in-house by maintaining as staff trained in media relations, while others hire outside PR firms and or publicists to handle their media campaigns. The route your company should take depends upon your companyís own resources and needs.

About the Author:

These http://pressdr.com/blog/media-release-writing/25-reasons-to-write-a-press-release.php were written by http://www.wesupchurch.com, Wes Upchurch and distributed through the PressDr's http://pressdr.com/distribution/rss/article-distribution-service.php.

Article Source: ActuaFreeArticles.com

See All Articles From Author





Best Product Reviews



Rate this article: 25 Great Reasons To Send a Press Release

Article Rating: 3.5/10 (6 votes cast)


Current Comments

0 comments so far (post your own)

Leave your comment:

Name:

Email:

URL:

Security Code:

What is the capital of Finland?:

Comments:



NOTE: Please keep comments relevant. Any content deemed inappropriate or offensive may be edited and/or deleted. Line breaks will be converted automatically and URLs will be auto-linked. No HTML code is allowed, instead please use BBCode if you want to format your text.