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Articles » Business » Marketing

Author: Damon Za
A report by MistMedia shows, an average user spends around 88% more time on a website which offers visual content. This shows the importance of video production content in your marketing strategy.

If you want to reach your target users, you should consider utilizing services of corporate video production companies. They can help you create good video content that will advertise your products and/or services and also promote your brand. Here are top 3 reasons why it is necessary for businesses to have a corporate video production strategy.

1. Video Promotion Is Effective

According to a study published by Diode Digital, 60% of website visitors will watch the video if available before reading any text. The same study shows videos are 60% more effective than print and 80% of viewers could recall videos seen in last 30 days.

Today’s user likes to consume information differently. When you just focus on creating text content, you only cater to needs of read-write learners. When you create videos, you are able to reach visual and auditory learners as well. Besides, video instructions are easy to understand and follow.

2. People Prefer Video

YouTube is the second most popular website with more than 30 million visitors per day. This reason is enough to consider corporate video production strategy for your business.

Video can be used in several places like the website, email, and social media. You can use it in any marketing channel to reach your target audience and promote your brand. Content marketing focuses on doing more with less and video fits this definition perfectly.

3. Video Is Easy to Share

Video sharing sites like Vimeo and YouTube allow you to share videos. Videos can be embed in blogs, websites or social media pages. Visitors can not only see the amazing video content created by you but can also share your videos easily. The more your video is liked, shared or commented, the more popular it becomes.

Whether you want to inform, entertain, or educate customers, corporate video production companies can create video content that meets your business objectives. A strategic approach to integrating corporate video into your content strategy can drive your business forward.

So, does your company need a corporate video production strategy? Contact NYC Video Pros today to learn more about developing a corporate video production for your organization.

NYC Video Pros is a professional video production company in NYC providing a flat-rate corporate video production ( ) solutions that allows any organization to leverage the power of video. To learn more about us, visit

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