Below are some of the AdSense Data factors that can be tracked via Google Analytics:
1. The number of times AdSense ads were clicked on any given web page.
2. AdSense revenue generated per page for clicks mentioned in #1.
3. You’ll also know the CTR and CPM for all web pages - no need to create individual URL channels in your AdSense dashboard.
4. "Top AdSense Referrers" is the most interesting report as it helps you know about revenue made per referring websites.
“Let’s take an example. Assume two sites - digg.com and cnn.com - have linked to a page on your website and are sending some referral traffic. Now Analytics will tell you exactly how much AdSense revenue you are making through traffic from each of these sites. This report has enormous potential as it lends a "measurable" value to each incoming link. Some sites could even use this as a replacement for affiliate programs.”
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