|Psychometrics department in the University of Cambridge has figured that such software can discern undisclosed information by the user, such as sexuality, drug habits as well as if his parents separated when they were young .Last week, the EU consented to water down proposals for the radical reform of internet data protection regulation. The move reflects partly the renunciation by governments to prevent Internet companies can stimulate economic growth in any way, and allows the fierce lobbying manufacturers like Facebook and Google.The research has analyzed the like over 58,000 volunteers, and it has also reached in conclusion that some likes of Facebook are more revealing than the others: the researchers matched when someone was white or black in 95% of cases, in 88% whether it was a gay man, 85% whenever they voted Democrat or Republican and 65% if taking drugs.Personal data is now big business. Wonga, the internet lender in the UK, make credit judgments in seconds determined by thousands of bits of information, such as user's profile on Facebook. Tesco, the supermarket chain, this month began using the stories of the customers to sell advertising online chosen.According to a study from the University of Cambridge published by Financial Times, the social networking Facebook will be able to predict, having a high recovery rate, attributes how the user will not want to share.The report also reveals some curious and unexpected correlations, mainly because it showed people likes to 'curly fries' includes a higher IQ, while gave would rather "skate with socks about the floor" isn't likely to use drugs.For Kosinski, one of the respinsables the report, this is not meant to discourage its findings about the use of technology, or information shared: "glass may be poured, and there is a large amount of information about you online . suigero What he could be raising privacy settings jercer as consumer pressure. "Kosinksi Michal, one in the report's authors, told the Financial Times that this techniques used in these studies could be easily replicated by companies to infer personal attributes that the person will not want to share, including sexual orientation or political beliefs. According Kosinksi not at all hard methods are already used, so that businesses and internet marketing could use modern-day resources and have even more information.The amount of personal information on the network again, and that is recorded by software that analyze, as an example, the "likes" of Facebook, may be the subject of extensive study in academia. Psychometrics department from the University of Cambridge has figured that such software can discern undisclosed information by the user, such as sexuality, drug habits and in many cases if his parents separated once they were young .Last week, the EU decided to water down proposals for the radical reform of information protection regulation. The move reflects simply the renunciation by governments in order to avoid Internet companies can stimulate economic rise in any way, and allows the fierce lobbying the likes of Facebook and Google.The researchers have analyzed the like over 58,000 volunteers, and has also reached in conclusion that some likes of Facebook tend to be revealing than others: they matched when someone was white or black in 95% of cases, in 88% when it was a gay man, 85% if they voted Democrat or Republican and 65% if taking drugs.
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