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By: Arend Christoffersen
If you use a name, logo or design, try and continue using it on a regular basis, so it becomes recognizable to your customers. Sending an email with one layout one week and one with a completely different layout the next week doesn't build customers' awareness of your brand.If you want some good suggestions on email marketing you should use SMS messages, as well as emails. When these are utilized together, this is very effective for getting your readers all the knowledge that you would like them to possess. This technique raises the awareness of your business.Always test the links you add to your emails. If your customers can't click on your links to see your site or buy your products, the point of the email is lost. This can also erode your readers trust because they become less confident in your business as a result of a faulty email.Request your customers' names on the opt-in form. They don't have to give their whole names, but they should be required to at least give a first name. This way, you could customize your recipient's email by addressing them individually, making the email more personal. That personal touch helps your emails get more attention.An organic list can be a powerful tool for email marketing business strategy. In other words, don't simply purchase a random email list that may or may not contain people that are interested in your business. Make sure you collect your information yourself and use it over time.Your content should speak to the reader, not just jargon to bypass the junk mail box. If you write your messages properly and limit the sale talk, you'll escape the spam filters. If you keep using verbiage like "get rich quickly", you are not only going to annoy potential customers, but the spam filters are probably going to get you.When it comes to marketing emails, do not underestimate how important layout can be. You may want to use images, but it is better to avoid them because of spam filters. Relevant content should be provided in the text only. Provide inviting links to your web site and let your audience see your graphics there.Your subject lines should be brief and to the point. Your subject line should have no more than 60 characters to optimize the chances that it gains your customers' attention. Emails with brief, captivating subject lines are much more likely to be opened by customers than emails with wordy, protracted subject lines. If you require a longer subject line, be sure to include the most pertinent information at the beginning to avoid having it truncated.Try many different email formats. Make sure that the information that's very important is at the top, as well as new offers. Yet be sure that you always try out different formats so that you know which ones you get the most responses from. After you have identified which format is most effective, you should continue utilizing it. This helps your customers become familiar with your business, so they always know where to go in order to get additional information from you.An email marketing campaign is easy to set up and relatively cheap. Email marketing can also improve your sales.

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