|A successful restaurant is more than just serving good food; it is also providing the best dining experiences for your customers and keeps them coming back for more. Choosing the right restaurant concept will definitely set you on the path of success.
Do you ever wonder why a restaurant is successful and has been around for years, but others did not even survey the first year? A successful restaurant is more than just serving good food; it is also providing the best dining experiences for your customers and keeps them coming back for more.
As a restaurateur you will need to consider which restaurant concept is most suitable for your customers at where you are located. To do this, you will need to consider 3 major factors before choosing the perfect restaurant concept that set you on the path of success. What are these 3 factors?
Firstly, the demographic of your customers, the question is who are your customers? The major items in demographic will be age, income and ethnicity.
Here are some points to consider:
• Which are the major age groups in the locality?
• Young professional working adults?
• Young family with small children?
• Mature neighborhood with retirement age residents?
Different age group will enjoy different dining experiences. For example young professional working adults will prefer a much more hip and trendy restaurant. Young family with children will prefer a children friendly family restaurant. Mature residents may be more concern with healthy yet delicious food for their taste bud.
Secondly, the income level of your customers, the question is how much are your customers willing to spend on a meal? Lower income group will probably spend only the necessity on food. Middle income group may prefer quality food within an affordable price range. Higher group will expect exceptional dining experience with high quality food and full service. These factors will determine the type and quality of food you serve, the deco of your restaurant and the level of service to provide in your restaurant. Different restaurant concept will determine the spending level.
Lastly, the locality of your restaurants and its surrounding neighborhood the question is who are the target customers within the locality? Different locality will attract different type of customers. If you are located right in the middle of the city, you expected your customers to be working adults and weekdays are your busiest days. If you are located in the residential areas, your customers are likely to be families and your busiest days will be the weekends. If you are located in tourist spots, then your customers range will be much wider and your busiest time is the holidays.
With this information on hand, you are able to make an informed decision of which restaurant concept is right for you and the type of food to be served. Restaurant concepts can broadly be categorized as:
• Quick Service Restaurant (QSR)
• Family dining restaurant
• Casual dining restaurant
• Fine dining restaurant
• Theme restaurant
The perfect restaurant concept should be accompanied with the perfect restaurant management system for example SMART Touch & POS.
For more information, please go to http://blog.agile.my
Article Source: ActuaFreeArticles.com