|There comes a time when you decide it is a worthwhile investment to write and self-publish a book.
Many business men and women have written books to further their corporate image. Seth Godin (founder of Squidoo) wrote Purple Cow, among others. Donald Trump, Paris Hilton and Joel Osteen have all written books to further their brand and establish their image.
If you have written a book and are about to have it printed, here are some ways to save on printing costs:
1. Plan in advance. A rush job incurs rush charges. The book itself is sure to cost a lot of money, so plan in advance to avoid unnecessary expense.
2. Talk to your printer early in the game. You can save a lot of money by talking to your printer about the specifications of your book. Tell your printer you are working within a budget and ask if some of your specs will incur extra cost.
3. Use the printer's standard size. The equipment of your printer will determine what the standard size for books is. This will be the best deal you can get, budget wise. If you go for a custom size the production run may incur wastage which they will add to your overall cost.
4. Make sure your PDF is perfect. Knowing your printer's standard size will guide you in your layout. You should also proofread your PDF before you send it to your printer. Although the printer will give you a proof copy, there is extra cost if there are too many corrections. Strive for minimal to no errors when you send your PDF to the printer.
5. Use a simple design. Over designing can look cheap and cost more. Make a design that works with the abilities of your printer's equipment.
6. Ask for paper stock options. If your printer has overstock paper from former clients, you might get a better price by using it. Otherwise, remember that the lighter the weight of the paper, the lower the cost - not only in paper but also in distribution and shipping. If you are considering 60 lb. uncoated offset, ask for a sample of 50 lbs. and see if it will not make much difference. Also, consider how many copies of the book you will print. Some papers have a minimum requirement purchase. The cost of unused sheets will be paid by you.
7. Number of pages. Try to bring your finished book down to 32, 16 or 8 signatures. One signature equals 8 pages, so 8 signatures would equal 64 pages. If your book is 68 pages, you will be wasting four pages from your ninth signature, and you will still have to pay more, because subtracting blank pages in the bindery will add to your cost in terms of labor aside from wastage of unused pages.
8. Use a soft cover. A soft cover is cheaper than a hard cover. It uses fewer materials and is more production efficient. Also, make sure your book cover can easily be adjusted for error. For example, a solid color cover will not look off balance if the spine needs to be adjusted.
9. Ink. Use black ink for text, because it's cheaper. Limit color to the book cover. Some books, however, need to go full color. For example, books on architecture, art, gardening, or food will have to use full color. You can still save, however, if you use standard ink colors. Don't mix CMYK with Pantone. That will incur extra expense.
10. Printer. Using an experienced commercial printing company to print your books is key to self-publishing a book. You are printing your first book. This is not the time to experiment, but trust someone with years of experience and portfolio of successful work.
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