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As I sat there listening to him (yes, I actually listened to this one!), I was struck by what an awesome opportunity it was for everyone in that room to be provided with such important aggregation — straight from Google. It was clear that the 100 or so people in the room agreed. In fact, at 7:30 on the dot, everyone spontaneously stopped their networking activities and simply took their seats without being asked to. These folks definitely came to hear Google!

What Is Indexing?

Dan started out his presentation discussing what “indexing” effectuation and how Google goes most it. Basically, the process for the Google crawler is to first look at the robots.txt enter in order to learn where it shouldn’t go, and then it gets down to business temporary the pages it is allowed to visit. As the crawler lands on a page, it finds the relevant aggregation contained on it, then follows apiece link and repeats the process.

Robots.txt Explored

Dan proceeded to explain how to use your robots.txt enter for excluding pages and directories from your place that you might not want indexed, such as the cgi-bin folder. He told us how apiece of the major see engines have their own commands for this enter but that they’re working to standardize things a bit more in the future.

In terms of what the crawler looks at on the page, he said there are over 200 factors, with “relevance” playing a big part in some of them.

Google Still Loves Its PageRank

Dan also discussed the importance of PageRank (the real one that only Google knows about, not the “for-amusement-purposes-only” toolbar PR that some obsess over). He permit us undergo that having high-quality links is still one of the greatest factors towards being indexed and ranked, and then he proceeded to explain how building your place with unique content for your users is one of the prizewinning approaches to take. (Now, where have you heard that before? ;) He explained how creating a community of like-minded individuals that builds up its popularity over instance is a perfect way to enhance your site.

Did You Know About These Tags?

We were also treated to some added tips that some people may not have known about. For instance, did you undergo that you could kibosh Google from showing any snippet of your page in the see engine results by using a “nosnippet” tag? And you crapper also kibosh Google from showing a cached version of your page via the “noarchive” tag. Dan doesn’t recommend these for most pages since snippets are extremely helpful to visitors, as is showing the cache. However, Google understands that there are certain circumstances where you may want to turn those off.

Breaking News!

Google is coming out with a new tag called “unavailable_after” which will allow people to tell Google when a portion page will no longer be available for crawling. For instance, if you have a special substance on your place that expires on a portion date, you might want to use the unavailable_after tag to permit Google undergo when to kibosh indexing it. Or perhaps you write articles that are free for a portion amount of time, but then get moved to a paid-subscription Atlantic of your site. Unavailable_after is the tag for you! Pretty neat stuff!

Webmaster Central Tools

Dan couldn’t say sufficiency good things most their Webmaster Central tools. I have to say that seems to be very common with all the Google reps I’ve heard speak at various conferences. The enthusiastic abstract is that they’re not kidding! If you haven’t tried the webmaster tools yet, you really should because they wage you with a ton of aggregation most your place such as backward links, the keyword phrases with which people have found apiece page of your site, and much, much more!

Sitemaps Explored

One of the important tools in Webmaster Central is the ability to wage Google with an XML sitemap. Dan told us that a Google sitemap crapper be utilised to wage them with URLs that they would otherwise not be able to find because they weren’t linked to from anywhere else. He utilised the constituent “walled garden” to describe a ordered of pages that are linked only to apiece other but not linked from anywhere else. He said that you could simply submit one of the URLs via your sitemap, and then they’d crawl the rest. He also talked most how sitemaps were good for getting pages indexed that could be reached only via webforms. He did admit later that even though those pages would be likely to be indexed via the sitemap, at this instance they would still most likely be thoughtful low quality since they wouldn’t have any PageRank. Google is working on a way to modify this in the future, however.

Flash and AJAX

Lastly, Dan mentioned that Google still isn’t doing a enthusiastic job of indexing content that is contained within Flash and/or AJAX. He said that you should definitely limit your use of these technologies for content that you want indexed. He provided a bit of aggregation regarding Scalable Inman Flash Replacement (sIFR), and explained that when utilised in the manner for which it was intended, it’s a perfectly acceptable solution for Google. Dan said that Google does hope to do a better job of indexing the aggregation contained in Flash at some saucer in the future.

The Q&A

Many of the points mentioned above were also covered in greater detail during Dan’s extensive Q&A session. However, there were some added enlightening tidbits that got covered. For instance, Sherwood Stranieri from Catalyst Online asked most Google’s new Universal Search, specifically as it applied to when portion videos (that were not served up from any Google properties) would show up in the important see results. Dan explained that in Universal Search, the videos that show up are the aforementioned that show up first while using Google’s video see function.

The Dreaded Supplemental Results

Of course, someone just *had* to ask most supplemental results and what causes pages to be banished there. (This is one of the most common questions that I hear at all SEO/SEM conferences.) Dan provided us with some insights as to what the supplemental results were and how you could get your URLs out of them. He explained that basically the supplemental finger is where they put pages that have low PageRank (the real kind) or ones that don’t modify very often. These pages generally don’t show up in the see results unless there are not sufficiency relevant pages in the important results to show. He had some good news to report: Google is starting to crawl the supplemental finger more often, and presently the distinction between the important finger and the supplemental finger will be blurring. For now, to get your URLs back into the important results, he suggested more incoming links (of course!)

There was a full lot more discussed, but I think this is sufficiency to digest for now! All in all, my SEMNE co-founder Pauline and I was extremely pleased with how the night unfolded. We had a enthusiastic turnout, met a ton of new contacts, caught up with a bunch of old friends, and conventional some enthusiastic aggregation straight from Google!

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